BET ON THE FARM
"Bet on the Farm" was our competition entry for the design of a new town center for Southampton, Massachussetts for which we won The People's Choice Award and Second Place Overall. Given the town’s stated desire to protect its agricultural heritage from the encroachment of suburban development, we suggested that Southampton Bet on the Farm. If agriculture were to become a viable economic force in the Southampton of today, there would be more incentive to preserve agricultural land. As the country undergoes a small-farm renaissance, particularly in the northeast, Southampton can use its agricultural heritage to attract visitors, create jobs, and income.
By creating an education facility for food and agriculture, a farmer’s market, a community garden and teaching farm, in addition to more traditional town amenities and improvements, such as housing, commercial space, and more cohesive landscaping, the new town center will become at once a magnet for visitors and a meaningful place for residents to work, shop, and play.